2 take their business concept to cleaners

Mike Borkowski and John Servatius are setting out to create theStarbucks of the dry cleaning industry.

The two entrepreneurs plan to open a nationwide chain of 500 drycleaners called Press This! over the next five years. The business -which has one location in Morton Grove and expects to add nine morein the Chicago area by the end of the year - is designed to provideconsistent standards in a spotty service industry consisting mostlyof independent neighborhood stores.

"In the dry cleaning industry today, quality is veryinconsistent from one cleaner to the next," Borkowski said. "Even inthe good ones, one day it will be good and the next it won't. We'retrying to …